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Mura Kosker – Creating employment & starting a business

Iscariot Media is on Thursday Island this weekend presenting at the Ipikaziw Garwoedhamib Women’s Gathering. Our brief: Creating employment and starting a business.

Creating employment and starting a business can be done in many different ways using different tools in many different industries. Whether you decide to create a not-for-profit, or a private business, there are some key principles you need to consider.

  1. Know your ‘why’ – what’s your why? What’s your north star? What will drive you and keep you going?
  2. Are you solving a problem? Whether you’re a charity or a business, you need to be solving a problem. One of the biggest reasons new businesses fail is because they try to solve problems that aren’t really there. Make sure there is a demand for your product.
  3. Plan – don’t try to do everything at once.
  4. Trust – give yourself time to learn. Building a business is a marathon, not a sprint.

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