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Social media isn’t free anymore, not that it ever was

Social media isn’t free anymore, not that it ever was

Prompted by this month’s Pepsi and United backlash on social media, I read a rant today about how companies should plan social media defence strategies before they even think about launching a social media campaign. He further quoted some ‘guru’...
1st April – Digital Profiles Update Day

1st April – Digital Profiles Update Day

In addition to checking your fire alarms, we’re declaring the 1st of April to be the (unofficial) Digital Profiles Update (DPU) Day. Why? Because things change – are you still working at the job? have you just finished a deadly project? do you still look...
Social media isn’t free anymore, not that it ever was

Small business – stop chasing followers

Despite being a decade old, there are still many in business new to “social media” as a marketing tool.¬†Wearing my Indigenous Small Business supporter hat, I still see many small business people (especially when they’re starting out) posting things...
How to change your Twitter username

How to change your Twitter username

Your organisation or business starts a Twitter account, but some time down the track, you need to change it. This post will tell you how. Why would you need to change your Twitter username? Personnel may change and you want the account to revert back to the individual...