Prompted by this month’s Pepsi and United backlash on social media, I read a rant today about how companies should plan social media defence strategies before they even think about launching a social media campaign. He further quoted some ‘guru’ saying that with social media you never need to pay for advertising. I could write this post by arguing that United wouldn’t be where they are had their staff not be physically violent with their customers. I’d hardly blame social media for United’s problems at this point. But it’s this final point I want to focus on.
In addition to checking your fire alarms, we’re declaring the 1st of April to be the (unofficial) Digital Profiles Update (DPU) Day. Why? Because things change – are you still working at the job? have you just finished a deadly project? do you still look like that? have you just completed a course? is that description still the best way to describe your business? It’s easy to forget to update all your
I’m still amazed by the number of small business owners who still think social media is ‘what I had for breakfast’. They see it as a waste of time, silly and frivolous. Or, they think that it takes too much time away from ‘real’ business activities.
Despite being a decade old, there are still many in business new to “social media” as a marketing tool. Wearing my Indigenous Small Business supporter hat, I still see many small business people (especially when they’re starting out) posting things like,
I’ve been seeing more and more business people hit the social media streams lately. More Indigenous businesses are Tweeting, Facebooking, Instagraming and LinkedIn-ing about their business, their crews, their products and services, and news with their networks. It’s fantastic!
Your organisation or business starts a Twitter account, but some time down the track, you need to change it. This post will tell you how.