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Social media isn’t free anymore, not that it ever was

Social media isn’t free anymore, not that it ever was

Prompted by this month’s Pepsi and United backlash on social media, I read a rant today about how companies should plan social media defence strategies before they even think about launching a social media campaign. He further quoted some ‘guru’...
Promoting your Indigenous small business

Promoting your Indigenous small business

All business owners approach starting a business in different ways. Some talk about their ideas for years and eventually start, while others will just start trading with barely a word. The work of getting your business known falls under the umbrella of marketing....