A few years ago, we were all saying how email was dead, long live social! Well I think we’re all eating those words a little. Social, eg. Facebook, Twitter, Instagram etc, is still very important, it’s just that email lists can be just as relevant and for many, an even more marketing and communication tool.
In the scheme of things, a ‘proper’ email address is inexpensive (Microsoft Hosted Exchange is $5.60 per month – August 2015), however for some of our organisations and small businesses this is an extra expense that just can’t be met in the start-up phase. If you’re just starting out there are things you can do until you’re able to afford an email set up that is more professional (and secure and