A few years ago, we were all saying how email was dead, long live social! Well I think we’re all eating those words a little. Social, eg. Facebook, Twitter, Instagram etc, is still very important, it’s just that email lists can be just as relevant and for many, an even more marketing and communication tool.
First, two examples –
1) For a Short Time is one of favourite songs on one of my favourite albums (Lethal by the Kilo) performed by one of my favourite bands (The Tiddas). They disbanded a few years ago and I’m so lucky that I have copies of all their albums. But. If you don’t already have a copy of their albums, there’s a really good chance that the only versions you’ll ever have access to are pirated copies (like the one in the YouTube clip above). I’m constantly wanting to tell Australian teachers how For a Short Time (and many other songs from their albums) is a fantastic stimulus text to discover Indigenous history and society. But I have nowhere to send teachers to buy a copy of it.