Indigenous Tourism: Building a sustainable business

This week Emma and I are in Lorne, Victoria to attend the Australian Indigenous Tourism Conference (AITC). We presented on Day 1 and it was great to connect with everyone from around Australia working in Indigenous Tourism. Our presentation Indigenous Tourism – The reality of building a sustainable business focused talking about the key components of building a sustainable business over time.

Stop wasting your time with vanity metrics

Social media likes and comments make us feel good. We already know that social media can be addictive. However even if we’re not addicted, it can be distracting and have us focusing on the wrong things, particularly in the early years of business.