Stop wasting your time with vanity metrics

Social media likes and comments make us feel good. We already know that social media can be addictive. However even if we’re not addicted, it can be distracting and have us focusing on the wrong things, particularly in the early years of business.


1st April – Digital Profiles Update Day

In addition to checking your fire alarms, we’re declaring the 1st of April to be the (unofficial) Digital Profiles Update (DPU) Day. Why? Because things change – are you still working at the job? have you just finished a deadly project? do you still look like that? have you just completed a course? is that description still the best way to describe your business? It’s easy to forget to update all your