Stop wasting your time with vanity metrics

Social media likes and comments make us feel good.¬†We already know that social media can be addictive.¬†However even if we’re not addicted, it can be distracting and have us focusing on the wrong things, particularly in the early years of business.


1st April – Digital Profiles Update Day

In addition to checking your fire alarms, we’re declaring the 1st of April to be the (unofficial) Digital Profiles Update (DPU) Day. Why? Because things change – are you still working at the job? have you just finished a deadly project? do you still look like that? have you just completed a course? is that description still the best way to describe your business? It’s easy to forget to update all your