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Rectangle web graphic, blue background, with text: Not getting the social media attention you think you deserve? The social web is about having a conversation, not just broadcasting your message. Keep your ears open, listen to your community, and engage. Make your social web motto, be generous. www. iscariotmedia.com (2014). Image contains two speech bubbles, one with text, “What is social media?” and the other “It’s a conversation not a broadcast”.