WhichWay for Social Media

We have developed a series of workshops aimed at our business and community sector in Brisbane. If you would like to work with us to deliver programs in partnership, please contact us.

Click on the links to go to the full details and to book.

We will eventually create a dedicated website for our workshop program, but till then, here are a few links and resources that will assist people to understand how it works.

Our Social Media for Business Workshops

Business Blogging (1 Hour)

  • What is a blog? What platform should I use? The characteristics of an effective blog. Getting started. Creating a publication calendar.

Twitter and Facebook for Business (1 Hour)

  • Understanding the platforms. How much time should I spend on it?

LinkedIn for Business (1 Hour)

  • What’s the difference between a business and personal profile? Benefits of a business page. Generating leads. Steps to developing your business page.

Using image tools (Pinterest and Instagram) for business  (1 Hour)

  • The value of images in social media. Using tags and sharing to multiple accounts.

Using location-based tools for your business (1 Hour)

  • Which location based tool is best for your business? Benefits of location based marketing activities.

Our Social Media for Community Workshops

Getting started (Minimum of 2 hours) 

  • Topics: How does the social web work? What is Web 2.0? How can I access social media and what do I need? If I lose my password, what do I do? Dealing with racism, negativity and trolling online.
  • You will: Create your Google Account. Learn about different tools, including GMail. Begin developing your digital goals (eg. I would like to use social media to keep up with my family. I would like to use social media to look professional so I can get a promotion and/or start my business)
  • What you can bring (if you have them): your email and other log-in information for all your social media sites.
  • Click here to book for Getting Started Workshop

Creating a blog (Minimum of 2 hours)

  • Topics: What is a blog? What platform should I use? The characteristics of an effective blog. Getting started.
  • You will: Create a blog on Blogger.  Choose a template. Write your about page. Publish a post.
  • What you can bring (if you have them): A USB stick with images and/or stories you would like to publish.
  • Click here to book for Creating a Blog Workshop 

Using Twitter and Facebook (Minimum of 2 hours)

  • Topics: Understanding the differences and similarities. How can I use the tools to keep in touch with my family and share information? Create a Facebook profile and/or Facebook page
  • You will: Decide whether you would like to create a Facebook page or group. Create your Facebook Page or Group. Complete your Page/Group profile. Add images, including profile image and cover photo.
  • What you can bring (if you have them): A USB stick with images you would like to publish.
  • Click here to book for Using Twitter and Facebook Workshop

Create a Google Site to record your family history (Minimum of 2 hours)

  • Topics: What is a Google Account? What is “the cloud” and how does it work? Create a Google Site (your own website) and learn how to invite others to contribute.
  • You will: Create a Google Site for your family history.
  • What you can bring (if you have them): A USB stick with images, stories, and family history written down. The GMail addresses of family members.
  • Click here to book for Create a family history website Workshop

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Useful Resources

(List will be updated regularly)

For business, social media is more than about marketing, but it is highly influenced by it. The resources below reflect a range of areas including technology, digital, marketing, communication, business strategy and so on.

Our Twitter follow recommends

{business, digital, technology, marketing, strategy}

Chris Brogan – a US based marketing and social media leader. Follow his Twitter Feed, G+ and blog.

Kate Carruthers – a Sydney-based technologist and marketer. Follow the Twitter account and blog.

Daryl – a Brisbane-based web guy, blogger and make of things.

Gavin Heaton – a Sydney-based digital marketer. Thoughtful and insightful on marketing. Follow the Twitter account and blog.

Mark Pesce – a Sydney-based inventor, futurist, entrepreneur.

Stilgherrian – a Sydney-based technology journalist/writer. Often sweary, always cutting, and never ceases to tell it like it is. Prolific blogger and Tweeter.

{murris}

Luke L Pearson – Sydney-based educator, writer

Anita Heiss – Sydney-(and occasionally-Bris-based) author, public speaker, educator, blogger

Deadly Bloggers – Directory of Aboriginal and Torres Strait Islander bloggers

Must read blogs

This is Seth’s Blog – a leader in communication, business and marketing. Highly read and shared.

Must read articles

(on Storify)  How Social Recommendation Works by Gavin Heaton (aka @ServantOfChaos)

Twitter: a guide for busy paranoids by @Stilgherrian

 

 

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